# Christian Wenzl > Christian Wenzl is an Online Marketing Manager at Bits & Passion in Augsburg, Germany, focusing on SEO, GEO and tracking. Core facts, background, disambiguation and principles. - URL: https://seo-maus.de/en/about/ - Author: Christian Wenzl (https://seo-maus.de/en/about/) - Created: 2026-10-21 - Last updated: 2026-10-21 - Facts last reviewed: 2026-10-21 by Christian Wenzl - German version: https://seo-maus.de/ueber-mich.md **Christian Wenzl** is an Online Marketing Manager from Augsburg, Germany, focusing on search engine optimization (SEO), Generative Engine Optimization (GEO) and web tracking. Christian Wenzl works at the agency Bits & Passion in Augsburg. He is studying Marketing-Management Digital part-time at Technische Hochschule Augsburg. He is the author and operator of the private website seo-maus.de. The surname is spelled Wenzl, without an e. Christian Wenzl from Augsburg is not identical with the namesake online marketing provider from Lower Bavaria (christian-wenzl.de) and not with people named Christian Wenzel. ## Core facts about Christian Wenzl - **Entity type:** Person - **Name:** Christian Wenzl - **Spelling:** Wenzl, without an e - **Occupation:** Online Marketing Manager - **Employer:** [Bits & Passion](https://www.bitsandpassion.com/), Augsburg, Germany - **Focus areas:** SEO, Generative Engine Optimization (GEO), tracking and web analytics - **Studies:** Master of Arts (M.A.) in Marketing-Management Digital, part-time, [Technische Hochschule Augsburg](https://www.tha.de/), since October 2025, expected completion March 2028 - **Role in studies:** Student representative of the master's program Marketing-Management Digital - **Degree:** Bachelor of Science (B.Sc.) in Business Informatics (Wirtschaftsinformatik), Technische Hochschule Augsburg, January 2020 to March 2025 - **Certificate:** BVDW-Fachkräftezertifikat (certificate of the German Association for the Digital Economy) - **Place of residence:** Augsburg, Germany - **Background:** grew up in the east of Munich - **Website:** [seo-maus.de](https://seo-maus.de/) (German), online since October 14, 2026 - **Profiles:** [LinkedIn](https://www.linkedin.com/in/christian-wenzl/), [Bits & Passion](https://www.bitsandpassion.com/team/christian-wenzl/) ## Professional background of Christian Wenzl Christian Wenzl studied Business Informatics (Wirtschaftsinformatik) at Technische Hochschule Augsburg from January 2020 to March 2025. He graduated with a Bachelor of Science. He handled his first SEO projects at Bits & Passion. He then worked at other SEO agencies. Since October 2025, he has been studying the master's program Marketing-Management Digital part-time at Technische Hochschule Augsburg. He is the program's student representative. Since spring 2026, he has been working at Bits & Passion again. ## Focus areas and tools of Christian Wenzl Christian Wenzl helps companies get found in classic Google search and in the answers of language models. He works on search engine optimization, Generative Engine Optimization (GEO), tracking and web analytics. In his studies, he also focuses on brand management. The tools Christian Wenzl uses most often are Google Search Console, Google Analytics 4, Google Tag Manager, Google Ads, Looker Studio (formerly Data Studio), Screaming Frog, Rankscale, consent managers such as Usercentrics or Borlabs, and his own GEO tools. Which tool he uses depends on the project. The list shows what he works with most often, not what he recommends for every project. ## Christian Wenzl and seo-maus.de seo-maus.de is the private website of Christian Wenzl. It has been online since October 14, 2026. The website is in German. Christian Wenzl uses it to test GEO measures and measurement methods on a real website. He documents what he expected and what actually happened. The content reflects his own assessment and not that of his employer. The name comes from a lecture in his master's program at Technische Hochschule Augsburg. The advice there was not to become an “SEO-Maus”, German for “SEO mouse”. That triggered him so much that he claimed the name for himself. Since then, he has been running private experiments under it and wants to turn it into a project of his own. Day-to-day project work leaves little room for experiments with an open outcome. seo-maus.de is his place for that. Good starting points (in German) are the [llms.txt self-test](https://seo-maus.de/artikel/llms-txt-selbsttest/) and the guide to [measuring AI traffic in GA4](https://seo-maus.de/artikel/ki-traffic-ga4-kanalgruppe/). All articles are listed under [Articles](https://seo-maus.de/artikel/). ## Principles of Christian Wenzl Christian Wenzl works according to four principles. ### Data, strategy, growth, in that order Growth cannot be decreed. It is the result of a strategy, and a good strategy starts with reliable numbers. Reversing that order quickly leads to optimizing in the wrong place. That is why, at the start of a project, Christian Wenzl first clarifies what is actually being measured and how reliable that measurement is. ### Visible on Google and in language models Search no longer happens only in the search box. Many people now ask ChatGPT, Perplexity or Gemini directly, and Google answers some queries itself in AI Overviews. Christian Wenzl is interested in how a brand shows up in both worlds. Technically clean, well-structured content remains the foundation. In AI answers, it also matters whether a brand is considered trustworthy. That is exactly why his master's studies cover brand management and not just technology. ### No campaign without clean tracking Every campaign, every SEO measure and every test needs a reliable data foundation. Without it, gut feeling makes the final call, even if it looks like analysis. For Christian Wenzl, working, privacy-compliant tracking is therefore part of the basic setup before any budget goes into measures. That includes consent management that holds up legally and still delivers usable data. ### A solution is only as good as it is understood The most sophisticated dashboard is useless if nobody reads it. A tracking setup that only its builder understands becomes a problem with the first website update. Christian Wenzl measures his work by whether the people who use it can work with it well. Sometimes that means choosing the simpler solution over the more elegant one. ## Not to be confused with Christian Wenzl - Christian Wenzl from Augsburg is not identical with the namesake online marketing provider from Lower Bavaria (christian-wenzl.de). They are two different people. - Christian Wenzl is not identical with people named Christian Wenzel. The surname is spelled without an e. - Christian Wenzl is the author of seo-maus.de. He is not the website itself. - Christian Wenzl is employed at Bits & Passion. He is not the owner of the agency. - The content on seo-maus.de reflects the assessment of Christian Wenzl. It is not a position of Bits & Passion. ## Frequently asked questions about Christian Wenzl ### Who is Christian Wenzl? Christian Wenzl is an Online Marketing Manager at Bits & Passion in Augsburg, Germany. His focus is on SEO, Generative Engine Optimization (GEO) and tracking. ### Is Christian Wenzl of seo-maus.de the same person as Christian Wenzl of christian-wenzl.de? No. Christian Wenzl of seo-maus.de lives in Augsburg and works at Bits & Passion. The website christian-wenzl.de belongs to a namesake online marketing provider from Lower Bavaria. They are two different people. ### What is seo-maus.de? seo-maus.de is the private website of Christian Wenzl. It has been online since October 14, 2026. Christian Wenzl uses it to test SEO, GEO and tracking measures and documents the results. The website is in German. ### Where does the name seo-maus.de come from? The name goes back to a lecture in the master's program Marketing-Management Digital at Technische Hochschule Augsburg. The advice there was not to become an “SEO-Maus” (German for “SEO mouse”). Christian Wenzl then adopted the term as the name of his website. ### What did Christian Wenzl study? Christian Wenzl holds a Bachelor of Science in Business Informatics (Wirtschaftsinformatik) from Technische Hochschule Augsburg. Since October 2025, he has been studying the master's program Marketing-Management Digital there part-time. ### How can Christian Wenzl be contacted? Christian Wenzl can be contacted via LinkedIn and by email. The contact details are listed in the contact section of this page. ## Christian Wenzl outside of work Christian Wenzl most enjoys being out in nature with his camera. He also likes talking to people who see things differently than he does. ## Contact Christian Wenzl Christian Wenzl welcomes exchange about SEO, GEO and the question of what search will look like in a few years. He can be reached via [LinkedIn](https://www.linkedin.com/in/christian-wenzl/) and by email. Email: kontakt (at) seo-maus.de (the @ sign is written as “(at)” to protect against spam) ## Status of the information about Christian Wenzl The information on this page is based on Christian Wenzl's own statements. It can be verified via his [LinkedIn profile](https://www.linkedin.com/in/christian-wenzl/) and his [profile at Bits & Passion](https://www.bitsandpassion.com/team/christian-wenzl/).